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new book: "Branded! How the 'Certification Revolution' is Transforming Global Corporations"

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Article
23 October 2007

event in New York, 28 Nov: Author Michael Conroy will discuss Branded!, his new book on certification schemes

Author: Global Policy Innovations, Carnegie Council for Ethics in International Affairs

Author Michael Conroy will discuss Branded!, his new book on certification schemes and their effect on global corporations.
Wednesday, November 28, 2007, 3:00 PM, Global Policy Innovations, Carnegie Council for Ethics in International Affairs, 170 East 64th Street, New York, NY

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Article
1 June 2007

new book: Branded! How the 'Certification Revolution' is Transforming Global Corporations

Author: author: Michael E. Conroy; publisher: New Society Publishers

Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
* Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?
* How have NGOs gained such power and credibility?
* What are the challenges of these new modes of corporate accountability for both NGOs and corporations?
* What are the unexpected opportunities for newly accountable corporations?
[includes sections on Nike, Marks & Spencer, Grupo Orsa, Green Mountain Coffee Roasters, Wild Oats (part of Whole Foods), Citigroup, Lapa Rios Ecolodge, Tiffany, Wal-Mart, and the tourism sector]

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