New Business Book Rejects Myth that Higher Purpose Equals Lower Profits

Author: New World Library, Published on: 14 December 2004

Cause for Success...[presents] detailed case studies...[of companies that each] approached a serious world problem, such as poverty, inequity or environmental degradation, as a business opportunity, and made more money as a result. [refers to BP, Avon, Stonyfield Farm, Grameen Bank, HP (Hewlett-Packard)]

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Related companies: Avon BP Grameen Bank HP (Hewlett-Packard) Stonyfield Farm