'Of profitability and corporate social responsibility', 2 Sep 2015:…[B]usinesses should emulate Guinness Nigeria…and reconnect their success with social progress [through] [c]orporate social responsibility (CSR)…that promotes…charitable giving to community programs, commitment to environmental sustainability… and efforts to nurture a diverse and safe workplace…For many rural communities around the country, safe sources of water are limited…Research shows that poor sanitation contributes to…[w]ater borne diseases…[which] account for the death of about 121,800 Nigerians, including 87,100 children [annually]…To play a part in promoting health and hygiene in Nigeria, Guinness Nigeria…partnered with Concern Universal, to…provide…access to safe water in 10 rural communities…According to Corporate Relations Director [of] Guinness…Sesan Sobowale, the Safe Water and Improved Sanitation and Hygiene programme was inspired by the recognition that about 63 million Nigerians do not have access to clean water…“The health and socio-economic benefits of improved access to safe water and adequate sanitation provide the most compelling arguments to support partnerships that promote hygiene and sanitation…”  [Sobowale said]…