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Article

19 Sep 2017

Author:
Alana Winns, Diversity Inc (USA)

Nikon accused of gender discrimination over male-only advert; incl. company comments

"Nikon Accused of Sexism for Campaign that Features 32 Men and Zero Women", 18 Sep 2017

…The Japan-based company [Nikon] recently came under fire for promoting their new D850 camera in a campaign that lacked female representation…[A]n advertisement released on their Instagram…featured 32 professional male photographers across the Asia-Pacific…

In response to the criticism and attempt to quiet sexism accusations Nikon responded, “Unfortunately, the female photographers we have invited for this meet were unable to attend, and we acknowledge that we had not put enough of a focus on this area.”…

…Nikon’s female employees totaled 11 percent of their workforce for 2017. The ratio of females in management positions at Nikon is 6.1 percent; the company had set a goal to hit 5 percent for the year.

A statement on the company’s website regarding diversity hiring practices reads, “Nikon’s conducting the same hiring and treatment of employees regardless of gender.” For a company that has been promoting a “group-wide program for employees” called “Future in Focus” — which is aimed to create an environment of diversity regardless of nationality, ethnicity or gender — the figures appear skimp…