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Olympic Torch Uproar Could Burn Lenovo
As the relay that brings the torch around the world...turned into a duck-and-cover operation in several cities, it has raised questions about whether the estimated $100-million-plus Lenovo has invested in sponsoring the Games and related marketing will provide the kind of massive brand boost the company is counting on... Executives say that while they were expecting some protests, they were caught off guard by the ferocity of the attacks on the torch by protesters angry over China's crackdown on unrest in Tibet and its support of the Sudanese regime leading persecutions in Darfur... Lenovo brushes off the notion that the protests will seriously tarnish the Olympic brand or Lenovo's association with it.