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Article

23 Sep 2013

Author:
CBS (USA)

Parents Petition Toys ‘R’ Us To Do Away With Gender-Specific Marketing

Parents have begun a campaign to stop mounting Toys ‘R’ Us from marketing its toys by gender, accusing the retail giant of sexism...The petition, which had reached more than 3,000 signatures...claimed Toys ‘R’ Us has grown “more extreme” in its separation of toys geared toward boys and girls...Change.org senior organizer Shelby Knox [said] that she would like to see the retailer stop putting blue and pink sections in its stores, and hanging signs that identify toys based on gender...But the U.S. division of Toys ‘R’ Us claimed its stores do not have gender-specific sections to begin with...[The company said:] "Toys are merchandised by product category, so customers can easily see the breadth of assortment.”