Patagonia will no longer sell co-branded vests to companies it views as ecologically damaging
Author: Marc Bain, Quartz at Work, Published on: 5 April 2019
"Patagonia suggests finance bros aren't a fit for its fleece vests," 3 April 2019
Patagonia won’t be supplying any new corporate clients with co-branded products if it feels they aren’t ethically aligned with it, and much of the finance industry evidently doesn’t meet that standard. Instead, it’s trying to increase the share of its corporate partners that make environmentalism a top priority... A communications firm... earned of the shift when it tried to place an order for a client through an authorized Patagonia retailer... The retailer... couldn't fill the order... [Patagonia replied that it] "has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division."... Patagonia, which updated its mission statement a few months ago, approves companies for its corporate sales program on a case-by-case basis, and is “reluctant to co-brand” with any company that is ecologically damaging.
... In a statement, Patagonia said the corporate sales program in question manages Patagonia’s sales to other companies. “We recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet,” it said. “This shift does not affect current customers in our corporate sales program.”
Related companies: Patagonia