Professor Ruggie states that his principles are a “game changer”; and he is right...With the UNGP’s, global acceptance has been achieved in regard to a challenging issue. The tremendous support gives the UNGP’s considerable authority...Simultaneously with the adoption of the principles, the council…has decided to continue the mandate for the next three years. A working group has been assigned to ensure the global dissemination and implementation of the UNGPs. The working group has also been assigned to establish a forum of business and human rights…The UNGPs give us highly anticipated and authoritative guidance…With a sudden strike, it finally makes sense for a company to state that it complies with the UN Global Compact Principles. [refers to Novo Nordisk (part of Novo Group), General Electric, Lundbeck, Sime Darbym, Flextronics, JSL Stainless, Total, Coca Cola, Cerrejón Coal (joint venture Anglo American, BHP Billiton, Xstrata)]