Businesses, particularly those whose products and services address basic human needs...can enter low-income markets more effectively and with deeper social impact through partnerships with innovative citizen sector organizations...Well over 1 million small Mexican farmers...currently live in poverty because of physical and financial lack of access to productive technologies including irrigation systems...Ashoka is currently piloting this new type of partnership in Mexico in collaboration with Amanco [part of Grupo Nueva]...This new type of “win-win-win” partnership that we cal l “Hybrid Value Chain (HVCTM)” draws on each sector’s relative strengths...