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1 Nov 2008

Kellie A. McElhaney, Center for Responsible Business - UC Berkeley

[PDF] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

[refers to Nike, General Electric, Wal-Mart, American Express , Converse, Gap, Emporio Armani, Motorola, Apple, Hallmark Cards, Dell, Microsoft]

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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Date:

1 Nov 2008

Content Type:

Article
[PDF] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Date:

1 Nov 2008

Content Type:

Article

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