“Alimentarnos para Vivir Mejor” is the program that Kraft [part of Altria] and Save the Children Mexico (Fundación de Apoyo Infantil (FAI)) will implement starting today in more than 100 Community Centers of Mexico City...The objective of the program is to promote...adequate feeding habits, physical activity and hygiene in order to have a significant impact in the nutritional level of more than 5,500 children. The project will be carried out based on an active participation methodology among community educators, parents and children...The idea is to systematize the experience in a...manual that could be replicated in other...institutions and communities nationwide. The project responds to the concerns of both organizations on the high increase in the rates regarding two big problems faced by the Mexican society: malnutrition and obesity.