Over 70% of the population of Latin America and the Caribbean (LAC) lives on less than $3,260 a year. This “Majority” of the population is both deprived of access to opportunities for wealth creation and underserved by the products and services that effective markets provide…[T]he Inter-American Development Bank (IDB) launched an initiative, “Opportunities for the Majority”(OM), to engage the private sector in addressing the needs of this Majority…The study involved the review of 75 publicly traded firms… The top companies…are comprised of firms that have made commitments to the Majority communities in their regions and integrated these commitments directly into their businesses. [top ten companies: Bradesco, Grupo ACP, Paralife, Unibanco, Cemex, Cajasur, Desarrolladora Homex, Grupo Nueva, Farmacias SIMI, Unilever, Promotora Ambiental]