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Article

1 Aug 2004

C.K. Prahalad, Wharton School Publishing

[PDF] Part 1 - The Fortune at the Bottom of the Pyramid

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[PDF] [refers to Bimbo, Casas Bahia, Grameen Bank, Elektra, Unilever, Procter & Gamble, Prodem FFP, Tecnosol, Cemex]