Every human has rights! That is the loud and clear message conveyed by the Elders, a group of wise, respected and influential leaders such as Mary Robinson, Kofi Annan and Gro Brundtland...The occasion is the 60th anniversary of the United Nations Universal Declaration on Human Rights. The Elders urge for a global conversation about human rights and aspire to have one billion individuals sign a pledge in support of the Declaration...Novo Nordisk actively supports the Declaration on Human Rights and has formally done so since 1998 in our company Charter. It is embedded in our Triple Bottom Line business principle – to always seek to align financial, environmental and social responsibility in the way we do business.