[T]he Global Reporting Initiative (GRI) has rapidly become a leader among voluntary world wide sustainability reporting systems...The GRI story highlights the fundamental dilemma faced by institutional entrepreneurs who use inclusiveness and multistakholder participation as fuel for affecting social change. [Refers to Amoco (now part of BP), BP, Citibank, DuPont, ExxonMobil, General Motors, Northern Telecom (Nortel), Pax World Fund, Shearson Brothers, South Shore Bank]