In a post-conflict country, tourism has the potential to not only contribute to economic growth and physical reconstruction, but also to sustainable development, affirmative action and the protection of vulnerable groups…This paper seeks to analyze how tourism can also foster the ongoing peacebuilding process in post-conflict Rwanda. As few studies have examined this potential role of tourism, this paper positions itself within the broader discussion on corporate engagement in peace promotion. Specifically, it examines how current tourism activities in Rwanda contribute to two overarching dimensions of peacebuilding: reconciliation and justice; and socio-economic foundations.