Big news for those who care about the rights of rural and indigenous people around the world: After more than 272,000 people signed petitions and took action with Oxfam’s Behind the Brands campaign, PepsiCo, the world’s second-largest food and beverage company, committed to take steps to stop land grabs in its supply chain. This announcement comes on the heels of similar commitments made by Coca-Cola Company, another target of Oxfam’s campaign, in 2013.