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Pink underwear, corporate India, Hindu right-wingers and Facebook
When Hindu right-wing group the Sri Ram Sena (SRS) started attacking young women in pubs to protect Indian males from so-called loose women, Amul publicly joined a campaign to ridicule their leader...Their billboards made reference to a wildly successful Internet campaign on Facebook seeking to reduce a...group of ‘moral policemen’ to a laughing stock...the billboard has probably raised the company’s image in the eyes of millions.