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Article

28 Jan 2014

Author:
Clear Channel Outdoor Holdings, Polaris Project

Polaris Project and Clear Channel Outdoor Launch Anti-Human Trafficking Campaign on Billboards in New York and New Jersey

Clear Channel Outdoor Holdings, Inc. and Polaris Project today announced a new campaign designed to shine a spotlight on...human trafficking...Launching today on strategically located billboards...the campaign educates the public on the true scale and diverse victims of human trafficking...The “Traffic Report” campaign launched today in New Jersey and New York in order to reach the local public and the more than 500,000 football fans descending on the region for the biggest football game of the year... “...[M]ost people don’t even realize that human trafficking is happening in their own back yards, and those being exploited are largely unaware that help is available,” said Bradley Myles, CEO of Polaris Project. “This form of modern slavery occurs at large sporting events, in suburban brothels, and in farms and factories across America...” ...Over the next two weeks, the campaign will make more than 11 million impressions via 26 strategically located digital billboards in New Jersey and New York...