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Article

29 Nov 2007

Author:
B-Span [World Bank]

Private Sector Engagement in HIV/AIDS: What will it take?

Fighting the worldwide epidemic of HIV/AIDS requires partnerships among all sectors of society...As part of the events leading up to World AIDS Day 2007, the World Bank hosted the event “Private Sector Leadership: What Will it Take?” on November 29, 2007 to discuss the important role of the private sector and its innovative initiatives in fighting the epidemic…In the question and answer session, audience members asked...whether there are efforts to reform the workplace standards of companies involved in Product Red...[includes link to video of event; refers to American Express, Apple, Converse (part of Nike), Gap, Motorola, Nike, Ogilvy Public Relations (part of WPP), Viacom]