...[W]hen The New Republic of South Africa was forming, Stelios Tsesos, the new general manager of Colgate Palmolive, Africa, was asked to determine how to minimize the damage of escalating political violence. Strikes were beginning to spread across all industries and coming to work could be life-threatening...Stelios met with his management team, as well as with leaders from the factory floor who lived in the townships of Soweto and Alexandria. Using a thorough, systemic approach, they explored the...effects of their possible choices...on...customers and co-creators (employees, contractors, suppliers) to Earth, communities and investors. Their dialogue was painful and in some cases rancorous. But it led to doing more than minimizing the damage and changed thousands of lives for the better...By acting responsibly in the interest of all stakeholders, Colgate provided an excellent return to investors while enriching the lives and health of new customers and consumers and building vital economic structures in struggling townships.