Accusations of taking advantage of child labour pose very serious reputational risks for companies...This has, however, also resulted in a generally narrow understanding of the relationship between companies and children’s rights...[T]he Children’s Rights and Business Principles...were developed mainly as a reaction against the perceived lack of focus on, and understanding of, the wider range of children’s rights in the business community...[T]he Principles...expand the focus from business impact on children’s rights at the workplace to include business impact on children in the marketplace and in communities...Apart from building reputation, respecting and supporting children’s rights can also improve risk management and help build stable and well-educated business environments...Companies are slowly starting to realise how responsible actions towards this group may benefit their business – but for most companies this is still an invisible potential...[Refers to Telenor, Timberland]