CEOs…[of]companies ranging from Coca Cola, Nestle, Glaxo SmithKline, Merck and Bayer signed a...communiqué at the Rio+20 conference...highlighting the urgency of the global water crisis...[The CEOs] call to establish a "fair and appropriate price" of water for agriculture, industry, and people…The communiqué…calls on governments for the development of policies and incentives to improve water productivity and efficiency in all sectors, especially agriculture...[T]he companies commit to expanding their water-management practices, which include actions such as setting targets on water efficiency and waste-water management in factories and operations...[and] working with suppliers to improve their water practices..."…Problems related to water availability, quality, and sanitation are undermining development in many regions of the world – exacting an enormous human cost...