Criticism that Body Shop was getting into bed with “the enemy” because L’Oreal has not abandoned animal testing was rejected by Dame Anita, who said the £652m (€939m) deal was a chance to strike a fairer deal for the world’s poor. Claiming the Body Shop was about values and not just animal testing, Dame Anita said: “The most exciting thing about this is that L’Oreal is asking us to teach it about community trade, which is the best poverty eradicator in the world.”