The gaming sector is the latest to come under criticism for its business agreements in Saudi Arabia as fans criticise partnership agreements made with NEOM, the controversial mega-city project which has been associated with attacks and forced evictions of indigenous peoples.

On 28th July the League of Legends European Championship, the professional esports league run by Riot Games, announced a sponsorship deal with NEOM. The decision attracted criticism from fans who highlighted that Riot Games' LGBT commitments and branding as diverse and inclusive were at odds with Saudi Arabia's record of discrimination against the LGBT community, as well as the country's poor human rights record. Within a day LEC had terminated the sponsorship (see statement below).

Another partnership between gaming event organiser BLAST and NEOM is also facing criticism, with a number of high-profile gamers withdrawing from the GS:CO competition in response. Again, the country's poor human rights record as well as abuse of LGBT and indigenous communities associated with NEOM were cited as reasons.