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Article

27 Dec 2001

Author:
Trevor Snorek-Yates, SocialFunds.com

SBI Promotes Responsible Business Practices Alongside Profits

The Sustainable Business Institute (SBI), a non-profit, non-partisan organization based in San Jose, California, is promoting the understanding of sustainability in the business community and beyond...SBI Executive Director Jessica Fullmer founded the organization with a group of like-minded business leaders in 1995. The founders viewed environmental regulation not so much as an obstacle to profit, as was commonly perceived, but more as a stimulus for new business paradigms.