Sparked by a national campaign led by the Center for Health, Environment and Justice (CHEJ), together with a coalition of health and environmental organizations, today Sears Holdings (Sears and Kmart) has announced its plans to begin phasing out products and packaging containing the toxic polyvinyl chloride (PVC) plastic, commonly known as vinyl. Sears and Kmart join Wal-Mart and Target, in reducing and phasing out PVC in products and packaging. [also refers to PVC reduction or elimination by Microsoft, Johnson & Johnson, Nike, Apple]