[C]ombating child sex tourism, and corporate social responsibility – were key discussion points at the expert consultation on child sexual exploitation and trafficking hosted by the UNICEF Innocenti Research Centre…Examples of codes of conduct introduced in Costa Rica, Kenya and several southeast Asian nations demonstrated that the private sector can be an effective partner in preventing child sex tourism. Theo Noten, Project Manager with ECPAT Netherlands, pointed out that many travel companies recognize the problem of sex tourism and are looking for the type of guidance that a code of conduct can offer…The Brazilian Government's Organizing Committee Coordinator, Carmen de Oliveira, urged the experts in Florence to “look at new strategies,” including new types of legislation against child sexual exploitation, and to “bring on new partners such as the private sector, and increase international cooperation."