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Updating the Resource Centre Digital Platform

The Business & Human Rights Resource Centre is at a critical point in its development. Our digital platform is home to a wealth of information on business and human rights, but hasn’t had a visual refresh for a number of years.

We will soon be updating the site to improve its usability and better serve the thousands of people that use our site to support their work.

Please take an advance peek at our new look, and let us know what you think!

Thank you,
Alex Guy, Digital Officer

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So. Africa: Levi Strauss & other firms find business opportunities as they engage in the fight against AIDS

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Author: IRIN PlusNews - Nouvelles et analyses humanitaires de l'ONU, Bureau pour la coordination des affaires humanitaires

Réalisant peu à peu que «faire le bien» peut être «bon pour les affaires», de plus en plus d’entreprises s’engagent dans la lutte contre le sida et utilisent leur image de marque pour promouvoir des comportements sexuels à moindre risque, notamment auprès des jeunes... En Afrique du Sud, une large campagne VIH/SIDA a permis de rehausser l’image de Levi Strauss..., tout en délivrant des messages de lutte contre le VIH/SIDA, à caractère attrayant pour les jeunes, un groupe à haut risque qui résiste de plus en plus aux messages des sources plus classiques... [fait aussi référence à Matchboxology; participation de Motorola, Gap, American Express dans la «Red» campaign (campagne «Rouge»)]

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Article
25 January 2007

South Africa: Joining the HIV battle makes good business

Author: PlusNews (HIV/AIDS news service of UN Integrated Regional Information Networks [IRIN News])

The willingness of big-name retailers like Motorola, Gap and American Express to join the 'Red' campaign...to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, showed that "doing good is good for business"... In South Africa, a highly visible HIV/AIDS campaign has raised the profile of Levi Strauss..., while delivering HIV/AIDS messages in ways that appeal to young people - a high-risk group becoming increasingly impervious to safer sex messages from more traditional sources... [also refers to Matchboxology]

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