Companies have continued to discover the power of Corporate Social Investment (CSI)...[The] Water of Life initiative being run by the East African Breweries Ltd (EABL)...has been operational for over a decade...[and] aim at increasing water availability and access for low-income households in both urban and rural areas...According to the United Nations, 780 million people have no access to safe drinking water...The Environmental Outlook to 2030 notes that 47 per cent of the world’s population will be living in areas of high water stress by 2030...EABL has...embedded environmental sustainability programmes that embrace the management of water use with local water challenges in mind. At Ruaraka, the company has constructed a Sh255m waste-water treatment facility to further its conservation endeavours. These management efforts are part of a plan to increase water usage efficiencies in all EABL subsidiaries across the region.