There has begun a national momentum in Sri Lanka to raise awareness on the development of the social conscience of the private sector, following the conclusion of the three-decade war that ravaged the country...Alluding to affirmative and conflict-sensitive approaches taken in countries like Australia for example, in the telecommunications company Telstra, where a policy of including and employing underprivileged indigenous people was adopted, Sri Lankan companies would be well advised to embark on such a paradigm in their operations so that they implement policies that ensures the inclusion of LTTE cadres, and other war-affected persons and groups in the economic growth and development activities of the country...A potential nexus that needs to be highlighted as crucial to the development of sustainable peace and reconciliation is the need for economic prosperity in post-war contexts and the role of the businesses in such a national endeavour.