Survival's Stamp It Out campaign aims to challenge racist descriptions of tribal peoples in the media... Terms like 'stone age' and 'primitive' have been used to describe tribal people since the colonial era, reinforcing the idea that they have not changed over time and that they are backward. This idea is both incorrect and very dangerous... [It] is often used to justify the persecution or forced 'development' of tribal peoples. The results are almost always catastrophic: poverty, alcoholism, prostitution, disease and death. [refers to Observer (UK) (part of Guardian Media), Daily Express (UK) (part of Northern & Shell Media), Age (Australia) (part of John Fairfax Holdings), Times (UK) (part of Times Newspapers), Daily Mail (UK) (part of Daily Mail & General Trust), Sun (UK) (part of News Corp), Daily Telegraph (UK) (part of Holyrood Holdings), Reuters, NOW Magazine (UK) (part of Time Warner), Marie Claire (UK) (part of Time Warner), Canadian Broadcasting Corporation]