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Starbucks Sets the Record Straight On Press Coverage Regarding Starbucks, the Ethiopian Government and Oxfam
Author: Starbucks, Published on: 26 October 2006
Starbucks Coffee Company wants to set the record straight on inaccurate press coverage regarding Starbucks, the Ethiopian Government and Oxfam. We are recognized as a positive force to the Ethiopian coffee farmer. In Ethiopia, just as in all the countries where we buy coffee, we pay premium prices. Between 2002 and 2006 we increased our Ethiopian coffee purchases by 480 percent and increased the price we paid for Ethiopian coffee by approximately 50 percent. This month, we have directly suggested ideas to the Ethiopian Government to help sell their coffees and increase consumer awareness as an alternative to their trademark application. We have never filed an opposition to the Ethiopian government’s trademark application, nor claimed ownership to any regional names used to describe the origin of our coffees...
Related companies: Starbucks