From the cotton field in rural India to the local rag bin, a typical pair of blue jeans consumes 919 gallons of water during its life cycle, Levi Strauss & Company says…The company wants to reduce that number any way it can…Levi Strauss has helped underwrite and champion a nonprofit program that teaches farmers in India, Pakistan, Brazil and West and Central Africa the latest irrigation and rainwater-capture techniques...[F]ood and beverage conglomerates, tobacco companies and metal and mining companies are all starting to reckon with their heavy dependence on water. [also refers to adidas, PepsiCo, Ikea, Gap, Frito-Lay (part of PepsiCo)]