This Sunday, millions of sports fans...will watch this year’s National Football League (NFL) Super Bowl Halftime show sponsored by Bridgestone... Meanwhile, the halftime show’s title sponsor will continue its long history of exploitation of workers and the environment in Liberia... After a long struggle, workers [at Firestone's Harbel rubber plantation in Liberia] finally held the first free and fair union election and signed their first contract negotiated by a democratically elected and independent union leadership in August 2008. The agreement was a major step forward in the long struggle of workers to protect their rights. However, since the time the agreement was signed, Firestone management has failed to implement many of the important improvements in the new contract.