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Team Justice Scores. Adidas No Longer Sponsoring Israel Football Association
Author: Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI), BDS, Published on: 31 July 2018
The Palestinian Campaign for the Academic and Cultural Boycott of Israel welcomes the news that Adidas is no longer sponsoring the Israel Football Association (IFA). Last March, over 130 Palestinian football clubs called on the German sportswear manufacturer to end its sponsorship of the IFA over its complicity with the oppression of the Palestinian people. The IFA includes six Israeli football teams based in illegal Israeli settlements that rob Palestinians of land and resources. Israeli settlements are considered a war crime under international law. A spirited global campaign followed, with human rights supporters around the world calling on Adidas to end its sponsorship of matches on stolen Palestinian land. In June, over 16,000 signatures on an international petition were delivered to Adidas satellite headquarters in Amsterdam. In a reply to the Palestinian clubs, Adidas stated it had raised the issue of Israeli settlement teams with FIFA. Adidas, one of FIFA’s main partners, noted the need for the world governing body of football to "adjudicate on the question of the Israeli settlement teams, by following the tenets of international law and their human rights policy” ... Another German sportswear company, Puma, has replaced Adidas as sponsor of the IFA under a four-year deal. International consensus is clear. Israeli settlements are illegal. Puma is exposing itself to global boycott campaigns by conscientious consumers supporting human rights...