[Business & Human Rights Resource Centre invited Walmart to respond. Response provided.] Walmart, the American multinational retail giant, currently sells Crickett Firearms, a line of rifles that are marketed to very young children under the tagline “My First Rifle.” These weapons often look like toys, coming in colors like pink and orange. A new study shows that 20 children and teens are hospitalized every day for gun injuries in the United States....U.S. children and teens are 17 times more likely to die from a gun than their peers in 25 other high-income countries combined...The American Academy of Pediatrics (AAP) has made it clear that “the safest home for children is one without a gun.”...As the second largest public corporation in the world, Walmart says “we’re proud of what we’ve accomplished so far on our journey to become a more…responsible business.” But responsible businesses do not market weapons to young children, particularly in a country where children suffer such a high rate of gun death.