"The correct ethical take can make or break a company" - Op-Ed in Evening Standard (UK)

Author: Lucy Tobin, Evening Standard, Published on: 18 April 2017

"From Kendall's Pepsi Fiasco to United's PR fail: how ethics can make or break a brand", 13 April 2017

When it comes to putting your money where your mouth is, make up brand Illamasqua has it nailed...Illamasqua has straightforwardly banned Donald Trump fans from buying its beauty products. "We are horrified by Trump's actions to date," its founder Julian Kynaston explained..."To buy our products, you must first pledge to never discriminate against race, colour, nationality, ethnicity, gender, age, disability, sexual orientation or religion, accept responsibility on challenging social and climate issues, speak for those who cannot speak up for themselves and ... stamp out prejudice, intolerance and hatred."...And sometimes some (re) activism is thrust upon a brand — as with United Airlines' CEO's questionable initial response to crew having a doctor violently dragged from his seat on a plane because the company had overbooked the flight. [also refers to Nordstrom, Neiman Marcus, Dove, Ryanair, Airbnb, Starbucks, Patagonia, Uber, Pepsi, Adidas, Snickers]

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Related companies: adidas Airbnb Neiman Marcus Nordstrom Patagonia PepsiCo Ryanair Starbucks Uber