Article
The Key to Successful Corporate Social Responsibility in India
When the "CSR strategy" of a company gets merged with its competitive strategy so as to become indistinguishable from it, it is a sign of good corporate governance taking shape. There is no more a need for CSR as a stand-alone activity...Corporate governance reaches its zenith when companies realize that long term business profitability results from business models that address social problems in a sustainable way. [refers to ICICI, Reuters (part of Thomson Reuters)]