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The Magic Carpet [India]

Author: Neelima Mahajan-Bansa, Forbes India, Published on: 27 July 2009

The soft-spoken Nand Kishore Chaudhary...doesn’t speak much English and has never studied in a business school. But the social enterprise model that he has created for Jaipur Rugs has changed the lives of 40,000-odd weavers in villages across 10 states in India...Under this model, his Rs. 67.75 crore (turnover) company engages independent weavers in far-flung villages — none of whom are on his rolls...Chaudhary also realises that increasingly, buyers want to work with companies that do not have exploitative practices. Which is why, Jaipur Rugs applied for and attained Social Accountability International’s SA 8000 Workplace and Human Rights Standards...JRF is also trying out a new experiment where it will form SHGs [self-help groups] of weavers, bring them together as a company or a trust, and produce carpets under the new company’s own brand.

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Related companies: Jaipur Rugs