Fair trade special issue - Big companies are now offering their own ethical brands. Is this a genuine conversion or just an attempt to cash in on a growing market?...[Nestlé] it is not alone in eyeing up the ethical market. Kraft [part of Altria] - which owns Kenco, Maxwell House and Carte Noire - has already started producing an ethical brand called Kenco Sustainable for restaurants and cafes. [also refers to Drie Mollen Holding, Lavazza, AT&T, Procter & Gamble, Pfizer, Ikea, JP Morgan Chase]