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Tiffany's to share provenance of diamonds with customers


On 9 January 2019 jewellery retailer and house of design Tiffany & Co. launched a programme to improve the transparency of their diamonds' supply chains. As of this day, all of Tiffany's stores will provide customers with the country or region of origin for newly-sourced diamonds above .18 carat. 

Transparency of diamond supply chains is crucial not only to help ensure stones are not "conflict diamonds" but also that their processes are free of other abuses such as child labour or environmental damage.

Tiffany aims to increase this transparency in 2020 when it should also provide customers with information on where each diamond was cut, polished and set. 

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9 January 2019

Tiffany & Company to share with customers provenance of its diamonds

Author: New York Times

'You Know Your Diamond's Cut and Carat. But Does It Have Ethical Origins?' 8 January 2019

Beginning Wednesday, [Tiffany & Company] will start a program that will identify for customers the country where their diamond was mined, and, eventually, information on where it was cut, polished and set...

The issue of sourcing is especially acute with diamonds, which change hands many times from mine to showroom. More buyers are asking for specific evidence that their gems were not produced using child labor or to finance wars or terrorist activity — the concerns over so-called blood diamonds...

..Initially, [Tiffany & Company] will tell customers the country where the diamond came from. In 2020, it will share information about where each diamond was cut, polished and set. Mr. Bogliolo said he hoped to someday be able to provide the name of the mine where it was found, the artisan who shaped its contours and the jeweler who secured it in its setting...

...Although the company hopes its information-sharing campaign endears it to younger buyers, the initiative has its limits... the company buys its rough diamonds from suppliers who acquire the stones from various mines. The country-of-origin information comes from these middlemen and does not link diamonds to specific mines. So the company, which has guaranteed for years that its gems are conflict-free, is asking customers to trust its judgment that particular countries, such as Canada or Botswana, are ethical producers.

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9 January 2019

Tiffany and Co. Announces New Diamond Transparency

Author: Human Rights Watch

'Tiffany and Co. Announces New Diamond Transparency' 9 January 2019

Starting today, Tiffany and Co. will begin sharing the origins of its diamonds with its customers, setting a new level of transparency among large jewelry retailers. As part of this welcome initiative, all of Tiffany’s stores will now provide the country or region of origin for all newly-sourced diamonds above .18 carat. It’s now time for others in the industry to do the same...

...The diamond industry has long been extremely opaque about the source of their diamonds. Mining companies may source diamonds from multiple countries, but not tell their clients where specific stones come from. Why does it matter? While reputable mining and jewelry companies have taken steps to avoid selling "conflict diamonds," diamonds may be tainted by other abuses, including displacement, forced or child labor, and environmental harm...

...Last year, Human Rights Watch launched a campaign, #BehindtheBling, challenging the jewelry industry to ensure its gold and diamonds are responsibly sourced. Since we began the campaign, several companies have taken steps to be more transparent and improve their sourcing practices.


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