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Toys R Us to Halt Gender-Specific Marketing

Author: William Bigelow, Breitbart, Published on: 7 September 2013

Toys R Us has caved to pressure from a group called Let Toys Be Toys, which asserts that labeling toys as boys’ toys or girls’ toys is sexist. Toys R Us said from now on, their marketing will be more inclusive and they will not make any explicit references to gender in their stores...Managing Director Roger McLaughlan joyfully reported, “We very much enjoyed meeting Let Toys Be Toys. We will work with the Let Toys Be Toys team to ensure we develop the best plan for our customers.”...Tricia Lowther, 44, a co-founder of let Toys Be Toys, and has a five-year-old daughter, told MailOnline: "[W]e seem to have tapped in to a huge and growing sense of frustration with the way toys are promoted according to outdated, illogical and sexist stereotypes." [Also refers to Boots, Entertainer, Tesco, TK Maxx (part of TJX), Sainsbury’s]

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Related companies: Sainsbury's Tesco TJX TK Maxx (part of TJX)