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Article

8 Sep 2013

Author:
Huffington Post

Toys 'R' Us U.K. Agrees To End Gender Marketing In Response To 'Let Toys Be Toys' Campaign

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Toys "R" Us announced Friday that its U.K. stores will stop labeling toys "boys" and "girls."...The change comes in response to a campaign from the group "Let Toys Be Toys" asking retailers "to stop limiting children's imaginations and interests by promoting some toys as only suitable for girls, and others only for boys."..."We look forward to seeing Toys 'R' Us lead the way to a more inclusive future for boys and girls." [said Megan Perryman, a Let Toys Be Toys campaigner]...Toys "R" Us has attempted to put aside stereotypes in the past. In 2012, the U.S.-based company's Swedish branch gained attention when images in its Christmas catalog challenged traditional gender roles...Last summer, Harrods unveiled a massive new toy department organized by theme instead of gender...A...Change.org petition [also seeks] to get Toys "R" [US] stores...to jump on the bandwagon. [Also refers to Boots, Entertainer, Tesco, TK Maxx (part of TJX), Sainsbury’s]