Tsunami donors creative in giving [USA]

Author: Edward Iwata, USA Today, Published on: 17 January 2005

As donations pour in at a record pace, U.S. industries, charities and celebrities are using marketing creativity, high-tech know-how and business smarts to raise cash and goods for tsunami aid. [refers to Intelsat, HP (Hewlett-Packard), MTV, Amazon.com, Yahoo!, Best Buy, Costco, Kmart, OfficeMax, Washington Mutual, Northwest Airlines, American Airlines, Delta Airlines, Starbucks, Discovery Stores (part of Discovery Communications, a joint venture of Liberty Media, Cox Enterprises & Advance/Newhouse Communications), Safeway (USA), NBC (joint venture General Electric & Vivendi Universal), Allstate, Toyota, Dow Chemical, Coca-Cola, McCann-Erickson, Hungry Man Production, Hill & Knowlton]

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Related companies: Allstate Amazon.com American Airlines (AMR) Best Buy Coca-Cola Costco Cox Enterprises Delta Air Lines Dow Chemical General Electric (GE) Hill + Knowlton Strategies HP (Hewlett-Packard) Intelsat Kmart (part of Sears) Liberty Media MTV (part of Viacom) NBC (part of Comcast) Northwest Airlines Office Depot Inc. (previously OfficeMax) Safeway USA (part of Albertsons) Starbucks Toyota Vivendi Washington Mutual Yahoo! (part of Verizon)