Today on World Malaria Day, the United Against Malaria (UAM) campaign, under the Roll Back Malaria (RBM) Partnership, recognized leaders from Africa's football (soccer) and corporate spheres for their role in bringing malaria control messages to more than two billion 2010 World Cup spectators through public service announcements and media, and to 10 million employees through "Malaria Safe" corporate initiatives. Using football as the catalyst, UAM continues to unite private sector and NGO partners to the fight against malaria. [refers to initiatives by Nando's, Azalai Hotels, MTN, Total]