When the Obama administration lifted economic sanctions on Myanmar last year, encouraging American investments after decades of treating the nation as a pariah, it did so with a significant caveat. For the first time, effective on Monday, American companies investing in Myanmar must detail in public reports the steps they have taken to respect human and labor rights, to protect the environment and to avoid corruption…Business and industry groups have complained that they are onerous and make American companies less competitive than their European counterparts…Human-rights advocates argue that they are not strong enough — and lack explicit penalties for companies that do not comply…[T]he State Department expects that most companies will comply to avoid public criticism from advocates for human rights and the environment who are closely watching Myanmar’s political and economic opening…[Refers to Coca-Cola, Ford, General Electric]