USA: Burton's CEO paid for employees to attend Women's March to promote gender equality

Author: Jenna Amatulli, Huffington Post, Published on: 23 January 2017

“This CEO Is Paying For Employees To Go To The Women’s March”, 19 January 2017

Friday is Donald Trump’s inauguration. It’s also the eve of the Women’s March ― a massive protest in D.C. dedicated to opposing Trump’s upcoming presidency. Donna Carpenter, the CEO and co-owner of Burton Snowboards, told Cosmopolitan that she plans to be at the Women’s March this weekend…The…businesswoman offered her Vermont-based employees two nights in a hotel room and airfare…if they too wanted to walk in the march with her. "...For me, it’s all about numbers. What they need are numbers to make a point.”…On why she felt so impassioned to go to the march…, Carpenter said that she and her husband had marched in protest in New York after the election. “It makes you feel better, to realize that you do live in a country that cares about women’s rights and status. That people understand the connection between a strong economy and women’s ability to contribute to that economy.”...

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