"Fair Food Program strawberries set to hit select Whole Foods stores this week, carry FFP label on the clamshell",

The Coalition of Immokalee Workers, Whole Foods Market, and Sunripe Certified Brands announced a groundbreaking initiative today, expanding the Fair Food Program into the strawberry industry and debuting the beautiful new Fair Food Program label in Whole Foods produce aisles as early as this week... Whole Foods Market will be the first food retailer to offer strawberries certified by the Fair Food Program, a partnership that brings together workers, consumers, growers and retailers in support of humane labor standards and fairer wages in U.S. agriculture...By offering Fair Food strawberries, Whole Foods Market has agreed to pay an additional amount for each case of strawberries it purchases, with the additional money being passed on to farmworkers to supplement their income...“As the first tomato grower to implement the Fair Food Program at all of our tomato operations, Sunripe Certified Brands is proud to be the first grower to extend the guarantee of a safe and fair workplace to the strawberry fields of Florida,” said Jon Esformes, CEO of Sunripe Certified Brands...