As part of Child Abuse Prevention Month, JWT New York [part of WPP] and ECPAT-USA launched a campaign to highlight the plight of the nearly 200,000 American children at risk of being forced in child prostitution each year. To raise awareness of the issue we created Emma the ECPAT Doll. The message may be shocking to some, but it pales in contrast to what is happening to children across our country each day.